Who said B2B Identity design had to be dull and boring? Just because your business is talking to other businesses rather than end-onsumers – your company identity is still super important.
Vonage, a telecommunications company, have been rebranded by Design agency Wolff Olins and have taken their new rebrand very seriously
The new design and visual identity uses a striking gradient that incorporates modern illustrations and new iconography. This approach to the design certainly helps Vonage to create uniqueness in the corporate world. The Creative Director at Wolff Olins stated ‘The workforce bring their personal selves to work, with visual patterns and product experiences they’ve learned from brands and apps used daily in their private lives and there’s no point in creating ‘corporate’ or sterile looking brands for environments in which businesses operate.”