Tiffany Kushner is a celebrated health optimisation coach and competitive bikini athlete with an expertise in biohacking. She uses her personal experience to transform her clients’ lives and motivate them to reach their full potential. The brief was to create a new premium brand identity, marketing collateral and a new website with e-commerce functionality.
We designed a simple wordmark for Tiffany. Inspired by premium brands like Vogue, the design for the brand needed to feel classically modern. The logo will need to work in a new site design that will feel clean and editorial and talk to a more mature audience.