Identity design that really pops!

Beautiful designs that reflect your business

Your new company brand needs to reflect not just your company DNA, but your personality too. We work hard in planning and research to understand our clients and their business to visually create the strongest possible identity.

Give your company a brand new direction.

A distinct visual identity should effectively communicate your brand’s values and personality in a heartbeat. Here at Loop we work hard to ensure your brand will be super original and something you’re proud to present.

What we offer


We research the market, look at the competition to ensure we are ahead of trends

Beautiful Design

We always provide lots of different options during the design process.

Original Concepts

All projects start with an idea and a pencil. We try to create some ‘meaning’ in everything we produce.


We are on the journey together and your feedback is considered at every stage that we present ideas.

Brand Design London

Loop are a specialist logo design agency with over 15 years experience creating memorable brands and logo designs for UK and international businesses. 

Without a strong logo design and brand identity your potential clients and customers may be just passing you by. It’s so important to convey a strong company personality that people will remember, it needs to be distinctive and have character and of course be beautifully designed.

Logo & Brand Design Specialists

Cut through the noise.

It’s about creating an impression, a last impression that will hopefully impress potential clients and attract new business.

The importance of having a strong logo design has become even more important and we now work with a number of different companies who are looking to design and evolved their existing brand as well as those new companies who are just starting up.

Your Brand Design Language

A great brand will enhance your company’s credibility and professionalism as it reflects a commitment to quality and attention to detail and signals to consumers that your company takes itself seriously.

You need to work hard to ensure you have consistency of design across all touch-points, such as websites, packaging, advertisements, and social media.

Logo Design Process

There are the six steps that Loop Brand Design projects always take.

The Brief

Create a short brief together that captures all the business information and and references that relate to your new logo design

The Idea

All designs start with an idea, a pencil and a piece of paper. Sketches give us freedom to cone up with ideas and designs in a rapid fashion. The shortlisted ideas are worked up a little and presented to the client for feedback.


Your logo typeface that accompanies your icon design is really important. We pay as much attention to the typeface design as we do the iconography, everything has to work together beautifully.

Black & White

In the early rounds of design we tend to keep the designs we present to our clients in black and white. The aim is to concentrate on form and shape of the design, and not be distracted by colour, which will be added in the next stage. Your logo will appear in different channels, at a variety of different sizes and it’s important your design has as much clarity in its design as possible.

Colour Design

This is when we break open the felt-tip pens! We’ll help to define your core brand colours and any associated complimentary colours that will be used across any other marketing assets.

Finalise Design

Finishing anything well always requires tiny tweaks. At this stage we make small adjustments to ensure the logo is 100% finished and ready for supply. We supply the final logo design files in a variety of different formats for use in print and digital channels.