This was a fun project launching the new nationwide kids Rave (rave-a-roo.com) We had a great time concepting, art-directing & designing everything from the core brand & identity, the characters, venue designs (Ministry of Sound) and ticket website. Loop were given a huge amount of freedom and a bunch of clients who are brave and up for doing something really different and allowed us to try and create something really different that would appeal to a young audience. Having a couple of children of my own, and someone who used to go ‘raving!’ in his younger years – I felt like I was in a good position to answer the brief. A lovely project and really proud of the outcome.