Rave a Roo

Rave-A-Roo is a day time, mash-up of festival fun for the whole family. It’s the ultimate event for kids, with a line-up of big names, top DJs, a Funky Soft Play room, Disco Ball Games, live stage performances, hosts, confetti mayhem, neon craft, Glow Chill Room, Play Glow toys, UV tattoo station and the chance for little ones and their adults to take to the dancefloor. Loop created the brand from scratch and produced all digital and print marketing assets. Website & Booking engine & Social channels included.

The Brief

This was a fun project launching the new nationwide kids Rave (rave-a-roo.com) We had a great time concepting, art-directing & designing everything from the core brand & identity, the characters, venue designs (Ministry of Sound) and ticket website. Loop were given a huge amount of freedom and a bunch of clients who are brave and up for doing something really different and allowed us to try and create something really different that would appeal to a young audience. Having a couple of children of my own, and someone who used to go ‘raving!’ in his younger years – I felt like I was in a good position to answer the brief. A lovely project and really proud of the outcome.