Joel Anthony is a Magician and Mentalist from Melbourne, Australia – now living and working in London. Joel and his business partner Stephanie approached Loop to create a new brand, logo design, photography and website to launch this year.
Our clients wanted something that wasn’t typically ‘magic’ but something that created a sense of mystery and intrigue. The chosen concept focused on the mental side of the magicians act. That point when the viewers brain is tricked into believing what Joel is telling the audience. We focused our design efforts on creating a deconstructed brain, something that would illustrate the human mind in a beautiful way.