Joel Anthony Mentalist - Logo & Web Design

Logo Design  +   Brand Development   +   Website   +   Photography

Joel Anthony is a magician and mentalist from Melbourne, Australia – now living and working in London. Joel and his business partner Stephanie approached Loop to create a new brand, logo design, photography and website to launch this year,

  • Joel Anthony
  • Magician / Entertainment
  • Logo, Website, Photography
  • June, 2019
  • In Production
'We love the variations of the logos, we definitely have a winner. We believe that the options are perfect for our new business. We are wrapped!'

– Stephanie George / Company Director

This was a difficult project. Honestly. It took Loop several rounds of designs and reviews with our clients to get to a logo design that worked for the brand. Our clients wanted something that wasn’t typically ‘magic’ but something that created a sense of mystery and intrigue.

The chosen concept focused on the mental side of the magicians act. That point when the viewers brain is tricked into believing what Joel is telling the audience. We focused our design efforts on creating a deconstructed brain, something that would illustrate the human mind in a beautiful way.

The chosen logo design was called the de-constructed brain. We wanted to create an illusion with symbolic meaning that would somehow represent the users mind whilst watching the magic take place.