Beautiful Animation – Toyota / Chipotle

OK so I know it’s been around for ages but it’s still one of favourite ever brand pieces.

Depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

This style of animation has been heavily adopted by the new Saatchi Toyota ad..