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Loop awarded new St George’s Hospital Project
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Very excited to announce that Loop have been appointed as the brand & digital partner to create a new digital hub for St George's, University of London and a EDCTP2 programme supported by the European Union. The project is about developing...
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Vonage, logo design and B2B rebrand
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Who said B2B Identity design had to be dull and boring? Just because your business is talking to other businesses rather than end-onsumers - your company identity is still super important.  Vonage, a telecommunications company, have been rebranded by Design...
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Beats by Dre Design – Camo Collection
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I saw this new Beats by Dre design work done by Stink Studio this week and loved it. It's to launch the new Studio³ Camo Collection and the guys created a set of stills, video, art direction and key visuals and...
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Is Logo Design Hard?
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I'm asked this question regularly by my kids and friends. My answer is almost always the same - good logo design is easy, great logo design is hard. Every great piece of work has a strong idea and concept behind...
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The Loop logo design process
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We thought it would be useful if we pulled together some info about how we approach our logo designs here at Loop. We understand the challenges that business owners face when selecting a design team to create the logo for...
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London vs Gotham
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Over the Christmas period I went wandering through London. The city is amazing at nighttime and with the cold weather, poor visibility it all feels like a scene from Batman. Very cool!
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Rio Olympics – Logo Design
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Ok, so it's a little old, but it's a great insight into the lengthy process the designers went through to come up with something so original. 150 variations were created before the final identity was selected. Impressive stuff.
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