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Is Logo Design Hard?
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I'm asked this question regularly by my kids and friends. My answer is almost always the same - good logo design is easy, great logo design is hard. Every great piece of work has a strong idea and concept behind...
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The Loop logo design process
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We thought it would be useful if we pulled together some info about how we approach our logo designs here at Loop. We understand the challenges that business owners face when selecting a design team to create the logo for...
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London vs Gotham
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Over the Christmas period I went wandering through London. The city is amazing at nighttime and with the cold weather, poor visibility it all feels like a scene from Batman. Very cool!
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Rio Olympics – Logo Design
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Ok, so it's a little old, but it's a great insight into the lengthy process the designers went through to come up with something so original. 150 variations were created before the final identity was selected. Impressive stuff.
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BBC Three – New Logo Design
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So the BBC finally got round to redesigning the BBC Three logo.  The new logo is made up of two white bars and an exclamation mark on a pink background. BBC Three's head of marketing, Nikki Carr, acknowledged the critics...
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Personal Photography
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Some recent shots around London  
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Personal Projects
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We had a little fun in the studio with my girls. Sometimes it's nice to not work on client projects all the time!
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