According to Buzz Aldrin in this video, Unilever’s Axe / Lynx brand are to send someone into space as part of the promotion for their latest scent,Apollo. Participants can register at the Axe Apollo websites, where visitors can vote for who to send.
I can’t believe that got the client to sign off the budget – but fair play to the agency who came up with the idea.
What’s next? Time travel?