Beautiful Animation – Toyota / Chipotle

By October 19, 2012Animation, Blog

OK so I know it’s been around for ages but it’s still one of favourite ever brand pieces.

Depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

This style of animation has been heavily adopted by the new Saatchi Toyota ad..

https://www.youtube.com/watch?v=uyQNKC4A92U

 

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